Introduction to Branding & Marketing

Build Brands That Stand Out: Ever wonder what gives your favorite brands their unique edge? In today’s digitized world, we’re constantly bombarded by ads and content, making it harder for brands to capture and keep our attention. This course reveals what it takes to build an effective brand that authentically connects with consumers and leaves a lasting impact. You’ll explore the core elements of branding—from visual identity and advertising strategy to content marketing and the nuances of the customer journey. You’ll also explore how addressing ethical, social, and environmental issues can influence a brand’s success.

Why Take This Course? If you’re eager to learn the strategies behind successful brands, this course is for you. You’ll apply marketing theories, go beyond the classroom to interview industry experts, and analyze modern case studies to become a skilled brand strategist. The course ends with a collaborative project where you’ll design an impactful brand campaign for a mission-driven organization, gaining valuable real-world experience and insight for future careers or studies in business and marketing.

For the summer course outline, click here.

Students in GOA courses will need reliable access to a computer with webcam/microphone connections, an email address (preferably school-based), a Web-conferencing app (GOA courses use Zoom), and a Word processing app (GOA courses use Google’s G Suite). When necessary, alternative arrangements may be made. Some courses require additional materials which can be found here.

UC-approved course

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